Geoff Webster has dedicated his career to helping leaders create organizations where people can thrive. As a founder and Senior Advisor at Value Capture, he works closely with healthcare CEOs and executive teams to achieve Habitual Excellence, empowering employees to improve safety, eliminate waste and deliver better care at lower cost.
Before cofounding Value Capture, Geoff was a cofounder and Director of the Pittsburgh Regional Healthcare Initiative (PRHI), where he helped lead this precursor to Value Capture, a regional healthcare reform initiative that achieved best-in-nation results in eliminating several categories of patient harm.
One of Geoff's most meaningful experiences came while working with Richard Shannon, MD, at the University of Pennsylvania. By engaging nurses, physicians, technicians and environmental services teams, they achieved a 90% reduction in central line-associated bloodstream infections. When expanded across the health system, the work helped save an estimated 60 to 80 lives annually. Later at UVA these transformation results expanded to include every aspect of health system performance.
Geoff also serves as cofounding Chair of the Pittsburgh Futures Collaborative, which applies Habitual Excellence principles beyond healthcare. The collaborative's work has contributed to significant improvements in worker safety, reductions in community violence and progress toward eliminating traffic-related harm.
For Geoff, this work is a personal calling. He believes healthcare has extraordinary potential to improve lives while freeing resources to strengthen communities. His goal is to help as many people as possible reach their fullest potential, especially those disadvantaged by existing systems.
"Organizational transformations begin with personal transformation of the leader."
Geoff encourages leaders to observe the work firsthand, understand the barriers employees face, and examine how their own leadership practices can create the conditions for Habitual Excellence.
Geoff is also the author of Habitual Excellence: A Healthcare Leader's Path to Transformational Results, which draws on his decades of experience helping leaders transform their organizations. The book explores how personal transformation in leadership creates the conditions for sustained improvement in safety, quality organizational performance, and financial benefit.
Outside of work, Geoff enjoys spending time with his partner, Christina, their son, Julian, and their standard poodle, Teddy. He also enjoys sports, hiking, music, movies, and fly fishing.


