We're Hiring! A Digital Marketing Specialist

Small but growing trusted advisory firm seeks flexible, proactive, resourceful, and efficient marketing professional. This position reports to the Director of Strategic Marketing and dotted line to the COO.

Value Capture supports healthcare leaders who seek to dramatically improve the performance of their healthcare organization. Founded in 2005 and now with 22 advisors throughout North America, we seek marketing professional that is as passionate about improving healthcare as we are. This key role will help Value Capture to continue to reach new leaders and clients via great content, customer cases and results.

Key Responsibilities

• Create and Implement all aspects of our Marketing Strategy.
• Develop and maintain a content marketing strategy that includes blog posts, monthly email newsletters, webinars, podcasts, and social media.
• Implement and Monitor SEO strategies to improve organic search results and drive organic website traffic.
• Identify the latest trends and technologies affecting our industry and strategize on relevant content
• Build and execute targeted email campaigns in HubSpot
• Create, Distribute and Maintain Communications Standards
• Develop and Implement Promotions
• Coordinate and Lead the Weekly Meeting/Huddle
• Define, Track and Report regularly on Website traffic and campaign results.
• Create, Test, and Execute all paid search, digital, and social advertising (LinkedIn, Facebook, Twitter, Google)
• Maintain website with daily postings and changes
• Market Workshops
• Manage YouTube Channel and Support Creation of Videos
• Manage Internship Program
• Improve Processes and Systems
• Responsible for effectively handling a marketing budget to maximize Value Capture’s investment in social media and paid search platforms.

Key attributes and skills of an ideal candidate

• Minimum of 3+ years of experience in marketing or a related field is required.
• HubSpot experience and certification strongly preferred.
• Proven track record in leading successful end-to-end digital marketing campaigns.
• Alignment with Value Capture’s core values which include safety (physical and psychological), dignity and respect for every individual, diversity equity & inclusion, integrity and trust, people development, servant leadership and excellence.
• Must be professional, outgoing, positive, customer-service focused with a can-do approach and have the ability to quickly build relationships with senior management, employees, consulting partners and vendors via a demonstrated ability to work in a highly collaborative, team-oriented environment.
• Highly organized self-starter with the ability to multi-task projects and work independently with little supervision.
• Ability to prioritize, meet deadlines and work under pressure with a high level of emotional maturity.
• Strong attention to detail and a high level of accuracy.
• Ability to use discretion, confidentiality and good judgment.
• Must possess excellent communication skills, both oral and written.
• Experience assisting the team with the creation of presentations and meeting materials.
• Ability to make presentations to groups as appropriate.
• Proficient in MS Office, including Word, Excel, SharePoint, PowerPoint, and Outlook.
• Experience in Canva or any other design tool is preferred.
• Experience with lean and continuous improvement preferred.

Other Information

• Core hours of this full-time role are 10am-2pm eastern with flexibility on start time.
• Travel- on occasion to customer sites, Value Capture meetings, workshops and industry conferences.

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

COVID-19 considerations:

Value Capture requires every employee to be vaccinated for COVID and influenza.

Application Question(s):

• Please tell us about your specific HubSpot certifications and experience.
• What is appealing to you about the Value Capture mission and work? (Learn more at valuecapturellc.com)

Experience:

• Marketing: 3 years (Required)

Work Location: Remote