Award-winning New York Times business reporter Charles Duhigg shows that habits aren’t destiny, and that we can transform our businesses, communities, and lives by harnessing a new science.

One chapter is devoted to Paul O’Neill when he was the CEO of Alcoa. His first order of business was attacking a single pattern among his employees — how they approached worker safety. Soon Alcoa became the top performer in the Dow Jones.

Discover his thinking and more in this transformational book.

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